3D billboard at night
3D billboard in the day
The 3D billboard catching attention and stopping traffic during rush hour
Teaser before the launch
A video of the 3D billboard was uploaded on YouTube for users who were not able to view physically to still experience the impact digitally
The campaign and 3D billboard creating buzz online
Generating some PR buzz online
Credits:
Creatives:
Concept: Aaron Wong TY
Creative Lead: Aaron Wong TY
Art Lead: Kah Mein Chong
Sr. Art Creative: Zhi Lei Tan
Illustrator: Wong Zikuan
Sr. BM writer: Firdaus Nadzir
Sr. Traffic Coordinator: Mona Tan
Jingle specialist: Dennis Ma
Offline Branding:
Sr. Marketing Manager: Karwai Low
Media Buy Lead: Li Yin Pang
Media Buy: Megat Luqman, Shafiq Ridzuan
Production:
Production Lead: Luna Nazleen
Video Lead: Shaiful Yahya
Post-Production Lead: Wong Hui Lynn
Producer: Wawa Norizman
Co-Producer: Yulynn Tan
Director: Shaiful Yahya
Assistant Director : Haries Isa
Photographers: Nicholas Lim Wen Yao and Sheikh Hafez
Offline Editor: Wong Hui Lynn
Online Editor: Dzulkifly Ehsan
3D Artist: Jenny Chai
Assistant 3D Artist: Er Rou Xuan
Colourist: Imran Azman
Social Media: Shopee social media team
Talents Management:
Sr. Marketing Manager: Nadia Anwar
Talents Management: Adrian Leow, Via Addawiyah, Hannah Fikri
Marketing:
Marketing Lead: Kenneth Soh
Shopee Live: Maryam Eleena, Alex Tan
Campaigns: Rebecca Kiew, Karwai Low
PR Lead: Bee Lee See