Guardian Raya Campaign 2016

This is a Raya campaign we produced for Guardian, a new client for BBDO Malaysia. It is a product of great team work. The idea is based on 'Hantu Raya'. Malays believe that ghosts(hantu) are all hiding during the Raya festive season and there shouldn't be any ghosts around. And Guardian wants you to look the best you can during Raya, and not become an alienated 'Hantu Raya'. With 2 e-kits that can be purchased online during the Raya season, Guardian helps you to look at your best for Raya. Credits: Executive Creative Director: Vijay Anand Creative Director: Lee Tak Shune Art Director: Aaron Wong Writer: Yurizal Yusof, Imara Natchiar General Manager: John Teoh Account Director: Elle Kennedy Account Manager: Vannessa Gan AV producer: Jan Teoh, Hong Nyok Hwa Production: PRS Director: Iskandar Agency: BBDO Malaysia

The Raya e-kit where you can order online. Kit Sama-sama Lawa for ladies, and Kit Sama-sama Kacak for men.

Writer: Yurizal Yusof

Art Director: Aaron Wong

Senior Designer: Heshvin Vasudevan

Designer: Pang Yi Jing

Writer: Yurizal Yusof
Art Director: Aaron Wong
Senior Designer: Heshvin Vasudevan
Designer: Pang Yi Jing

A greeting message you get in the e-kit.

The masthead design for the theme.

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