The special thing about this project is, there was never a telco company in Malaysia that offered equal values for calls or data in a mobile plan. But U Mobile was first to offer and it was revolutionary. Just like the name itself,
Hero Postpaid emerged as a hero and saved Malaysians as a plan that gives you more data and more call time at the same time. With great team effort, we manage to pull this off and it was a campaign that came through with a lot of hard work.
Credits:
ECD: CK Tan
CD: Adam Chan
Creative Group Head: Jarrod Reginal
Copywriter: Xin Xian Teoh
Art Director: Aaron Wong
The TVC that was shot in Malaysia, amazing work by director, Sling and Director's Think Tank, a great production house.
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/d7ab328a88cb908c0c66d08a_rw_1920.jpg?h=33775b584d080b828537f1ea565332bb)
The print ad.
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/2d0f5f3b92b92ab232d9acba_rw_1920.jpg?h=adcab10428d6e4b140017682c10d98e4)
The final masthead.
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/0e64a28e93f43f9d39d2071a_rw_1920.jpg?h=fc1101c0ecdf5ce0b9f205041dc169bd)
The masthead that wasn't chosen. I think the client made the right choice :)
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/f9027e3085c10de3dbea9b8f_rw_1920.jpg?h=f2b9b61c836dd8255a0576765fa579df)
A work in progress of a version of the print ad.
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/70d7d40fc4eb8f3cbf36f926_rw_1920.jpg?h=c203dee6e05505fcd3d5558510aea5f1)
Another work in progress of the print ad before it was finalized.