The Brief:
KFC was refreshing its product, The Bargain Feast which consists 9 pieces of chicken with 2 side dishes and
a bottle of Pepsi for only RM39.90. The local insight in Malaysia is, people are feeling too expensive to eat outside
these days due to the declining economy. We tend to hesitate too long when we think about eating out with our
family and friends. This is where the KFC Bargain Feast come in to take your hesitation away so that you can have
an awesome time together with your family and friends without worrying about spending too much.
Executive creative director: CK Tan
Creative director: Hor Yew Pong
Creative director: Adam Chan
Art director: Aaron Wong
Copywriter: Idzwan Johar
AV producer: Jan Teoh
Production: Mojo Films