Aaron Wong Ting Yi - M&M's Showtime Kaki

Credits:

Executive Creative Director: Vijay Anand

Creative Director: Lee Tak Shune

Art Director / Designer: Aaron Wong

Copywriter: Imara Natchiar, Niamh Charlote

Director / Editor: Abdul Hadi

AV Producer: Jacqueline Raposo, Jan Teoh

Account Servicing: Victoria Kovalan, Jasmine Loh, Haruka Teh, Vania, Liyana

Storyboard Artist: KT Teng

The brief from client:

1. To further introduce the personalities of the 3 main spokes candy of M&M's, Red, Yellow & Green.

2. To make M&M's relevant at movie/drama occasions. Whenever we think of movies, we think of M&M's,

just like popcorn.

Cover photo on the M&M's official Facebook page

The launch interactive video with an alternate mix of storylines between a comedy, an action film or a romantic drama depending on what you choose in between every check point of the video. Each time you pick between a genre the outcome is different but the storylines will surprisingly join in a very quirky way.

A teaser GIF posted on M&M's official Facebook page to start some hype for the campaign before the launch of the interactive video.

Sustenance Facebook post to enhance the relation of Red with action films - #ActionRed

Sustenance Facebook post to enhance the relation of Green with romantic dramas - #DramaGreen

Sustenance Facebook post to enhance the relation of Yellow with comedy - #FunnyYellow