Credits:
Executive Creative Director: Vijay Anand
Creative Director: Lee Tak Shune
Art Director / Designer: Aaron Wong
Copywriter: Imara Natchiar, Niamh Charlote
Director / Editor: Abdul Hadi
AV Producer: Jacqueline Raposo, Jan Teoh
Account Servicing: Victoria Kovalan, Jasmine Loh, Haruka Teh, Vania, Liyana
Storyboard Artist: KT Teng
The brief from client:
1. To further introduce the personalities of the 3 main spokes candy of M&M's, Red, Yellow & Green.
2. To make M&M's relevant at movie/drama occasions. Whenever we think of movies, we think of M&M's,
just like popcorn.
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/651d39f13ab48b96116c7871_rw_1920.png?h=b47fd327ee4af706c0c494d655dd1c70)
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/2de0b32cd00f5190ddc85b41_rw_1200.jpg?h=15802abfab9eb0a5d5107b6821c94b7c)
Cover photo on the M&M's official Facebook page
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/b9d75666bbaf4e434223fc92_rw_1920.gif?h=1759c31f9d220549e403bccb4a8ee35d)
A teaser GIF posted on M&M's official Facebook page to start some hype for the campaign before the launch of the interactive video.
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/e22368e07e35c0ecc6f397d1_rw_600.png?h=e1dfd0daf5b1ced54293019521473396)
Sustenance Facebook post to enhance the relation of Red with action films - #ActionRed
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/5c7845bdc209603673aee0d9_rw_600.png?h=8e285b1dfdc3647b7b7a5b3bce4c1ef6)
Sustenance Facebook post to enhance the relation of Green with romantic dramas - #DramaGreen
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/3f46c9130191dd817c2b6ee0_rw_600.png?h=c4c6f1cd50c32444d216df296aa6c17a)
Sustenance Facebook post to enhance the relation of Yellow with comedy - #FunnyYellow