Nestle Bliss wanted to do a low budget rebranding campaign, with a minor change on their new packaging. But we proposed a complete new look for the creative direction. Below are the final approved designs and creative direction for the yogurt drink.
Nestle Bliss - Shopper BTL designs
This is a rebranding campaign for Nestle Bliss, a yogurt drink product in Malaysia. Due to the low budget, we only got to create below the line work. These are the final approved designs after going countless rounds of creative ideas. Credits: Executive Creative Director: Eric Cruz Creative Director: Iska Hashim Creative Group Head: Jovian Lee Senior Art Director: Pravin Sutar Art Director: Aaron Wong Designer: Aaron Wong Copywriter: Sasha Menon, Leon Jala