This is a rebranding campaign for Nestle Bliss, a yogurt drink product in Malaysia. Due to the low budget, we only got to create below the line work. These are the final approved designs after going countless rounds of creative ideas.
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
Creative Group Head: Jovian Lee
Senior Art Director: Pravin Sutar
Art Director: Aaron Wong
Designer: Aaron Wong
Copywriter: Sasha Menon, Leon Jala
Nestle Bliss wanted to do a low budget rebranding campaign, with a minor change on their new packaging. But we proposed a complete new look for the creative direction. Below are the final approved designs and creative direction for the yogurt drink.
Key Visual with the product and main talent.
Key visuals with the product, main talent and secondary talent. The secondary talent is to target the native audience and the pan asian talent is to target the Chinese audience here in Malaysia.
This is how the designs look like on a chiller.
The sampling booth and the promoter.
The chiller truck with the campaign message at the side.
The chiller truck with campaign messages in 2 languages.