Smirnoff Ice Black - The Launch
Smirnoff Ice introduces its Black flavour the very first time in Malaysia and we chose to do it in a stylish way on Halloween. Smirnoff Ice Black is all about igniting your dark side, being bold and wild. Hence the mysterious and dark visuals.
Credits:
Creative Group Head: Jarrod Reginald
Creative Director: Adam Chan
Art Directors: Aaron Wong, James Voon
Copywriter: Xin Xian Teoh
Video Production: Astatica
Photography: Allen Dang, Wizard Photography
AV Producer: Jan Teoh
The launch video
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/c6ec2f83b7d9a0b227331555_rw_600.png?h=f111436480275d8560e26d1a2d2bbf3c)
The Social Media post
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/97ae3fc2ee03049272e39903_rw_1920.jpg?h=c6fec3b7af66abaa32ebaf291decce75)
The Cube Tentcard in bars and clubs
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/864b6d9397b461120c380a3d_rw_1920.jpg?h=a1f4a90ba3f84932a665ede34cd12e77)
Key Visual Photography
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/4a4394652dade088b93ad23d_rw_1920.jpg?h=c2ad16bb72aae055934b09d8f6d740f9)
Key Visual Photography
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/9a59728e349c7d05cd1f565c_rw_1920.jpg?h=a46fa8faf3c25417935604f8408bd81f)
Key Visual Photography
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/fd7d4321cce4eb9e940e79cb_rw_1920.jpg?h=9de518fa6f830e59725fb9e8ac7228f4)
The Media Invite - a direct mail sent to media houses inviting them to the launch of Smirnoff Ice Black in Zouk KL on Halloween.
![](https://cdn.myportfolio.com/afd63615b9a9590546acea6eac067ea3/3c226193327442039a411b6d_rw_1920.jpg?h=fd5ef0a90e350c607f7cbe3f5df21a86)